Now this has a massive love / hate relationship with small businesses…especially since it’s upgrade to Facebook 5 in 2020. It basically destroyed small business pages who are still trying to get more followers and more brand awareness.
You can use the value, entertain, be credible posts but only 10% of your followers will see your posts and those 10% might be the “look but don’t touch” kind. The ones that just watch and never comment or engage. Don’t get me wrong we love these followers, especially if they make a purchase, but when it comes to your much needed page engagement to enable you to grow they’re not doing anything for you.
Unless you pay for it.
I’ve tried paying for it. I’ve used adverts on FB and the amount of people they get shown to vs how many end up following you is insane. I don’t mean as KLE, I mean as my graphic design business. I’ve tried different kinds of adverts too, I did a lot of experimenting and lost a lot of money (for a small business)
If you’re a small business on there today it’s best to join free networking posts to boost your engagement (although this doesn’t always work either because you’ll find that those in the networking comment on your post but no-one from your follower list and definitely no-one new)
Other things you can do are: Post in groups daily. Post in community pages that allow it daily. It’s a lot of work.
Facebook – you need to create Craftbook. Like Facebook of old but just for small businesses.
But seeing as that doesn’t exist you should try KLE if you own a small business.
The events I run on Facebook (I use other platforms too) are done LIVE to increase your sales, and I also use a virtual route system so that visitors can take a tour of ALL stall holders (small businesses pages) and engage to increase their reach and engagement, which increases brand awareness, as well as the potential for sales.
KLE has 1,743 followers and reach of around 5,000 to 6,000. But I get visitors to go from me to YOU. Other stalls involved will have their own followers who will also visit YOU.
So if I had 10 stalls involved in an event and they each had 2,000 followers (some have less, some have more) then there’s potential for my followers and 9 other stalls followers to visit YOU. That’s 19,743 potential followers that could visit your small business during my event.
And that’s JUST Facebook.
I DON’T USE JUST Facebook.
A fabulously fun but addictive platform. I find myself on there during the TV ad breaks and then miss my program !
TikTok is great for exposure. I’ve found it a way better video platform than YouTube.
You can follow your fav celeb, fav movies, silly dance crazies, dogs, cats, rabbits, spiders, cleaning DIY, cooking and craft and much more. It’s for everyone !
I use TikTok for my event advertising. This means that your business gets seen even more !
I showcase pre-event prizes, pre-event products, I do silly stuff to get more followers, I showcase my website vendors and event reminders. It’s worked awesomely so far.
I started using YouTube in 2018 and to date still only have 17 subscribers and only 621 views since then.
I opened the KLE TikTok in April 2021 and to date have 43 followers and 4,590 views in the last 60 days alone. I love TikTok.
I use my wordpress as an e-commerce website and blog.
People say that Blogging is dying but it isn’t. My subscribers open my blogs. My subscriber mailing lists are growing.
My blogs are also my events. I have links to each small business involved and showcase their products. I house favourites in the KLE store so people can purchase from there if they don’t like Facebook.
My website events get sent to my website followers and mailing list subscribers. They open blogs and event emails before, during and after the event. I always have a spike around event day.
Blogs before event day have stall holder introductions, teaser trailers videos and links to products for purchase. The event day blog does the same thing but also has links to small business pages.
Products stay on the website favourites store for 4 weeks after event day.
Great exposure for those involved and even more opportunity after the event to make sales.