Whilst the bigger providers might offer more standard items, or can compete on price, this doesn’t always make them better.
Some things you can’t put a price on – for example, you get more of a personal experience with a smaller business. You could be on first name basis and become more like a friend. And as we get to know you better, the more of a personal experience we’ll be able to offer. Our products, services and recommendations will be bespoke to you. If anything, this increases the variety available and makes them more unique.
And we appreciate it more too. Every sale helps to fund a dream, and ultimately our lives. I don’t think the Big Boss at Amazon etc. would do a happy dance for every order they receive, or even bat an eyelid if someone didn’t purchase from them. And because of this, our reputation means everything to us, increasing the level of service we try to provide.